A good friend of mine and a guru in the world of Dental Marketing, Mr. Eddie O'Keefe (http://www.dentistprofits.com/) taught me that by simply sending out monthly newsletters to your existing customers can increase your profits significantly. And the good news is, that it only takes a little bit of work up front to get a newsletter account set up, and you can add news updates and dental content each month to keep your company name in front of your paying customers.
When it comes to dental marketing, it is definitely a contact sport, meaning you cannot sit on the sidelines and expect people to know each and every service your practice offers, and how you can help each of your customers. As you know, most of your customers are just there to get a cleaning, and do not even know that general dentists can now:
- Help TMJ, Headache, and pain patients
- Make their teeth look like the movie stars they adore
- Help them live longer by preventing snoring and sleep apnea
- Do some Orthodontics cases
- and more!
Here is a quick way to start an EASY dental marketing campaign with your EXISTING client base that is virtually free.
- Set up a newsletter account at Streamsend (just like the one I send to our Dental clients)
- Put together all of your clients email lists into an Excel spreadsheet. Most office managers can do this in a few minutes. OR, make it a project over the course of a week or two if you need to add the customers manually.
- Pick out a template that fits your style and is dental customer appropriate.
- Add Content
- You can use articles in the news, your local media, or pretty much anything you can find online if you do not want to write original articles. Remember that you must quote the source by including the link at the bottom of your article.
- Use Games for the kids (crosswords, word-finds, sudoku puzzles, etc) and RECIPES for the parents. Parents LOVE Recipes!
- Save your template and add new content each month and send out your Newsletter once per month!
- During your dental marketing campaign - stay current and add new names and email addresses as you acquire them. Remember that some people will opt out, and that is fine, but as long as you add everybody, over time your list will grow.
- Ask customers to use your finished cases as TESTIMONIALS on your newsletter. After all, most people love the publicity, especially if they are a prominent figure in your community.
- Include your Twitter and Facebook profiles in the newsletter. The templates allow you to add a Twitter and FB logo and you can add your place page website links in their too!
- And ALWAYS include your website and contact (phone) number so your dental marketing campaign will drive your customers back to your controlled environment of service offerings.
Good luck!
Nathan Riopelle
414-202-5430
